Goals
Benefit from an intercultural approach: discovery of a specific shopping culture
Understand different etiquette and adapt the sales ceremony
Foster medium and long-term loyalty
Deliverable
Training memo booklet given to each participant.
Prerequisites
Working in a multicultural environment.
The advantages of the training
You will use game resources from the ICI © collective which allow an innovative approach.
You will understand American customers' relationships with shopping and luxury/fashion to better welcome and serve them.
Program
Introduction
1 – Develop your customer knowledge, shopping culture and etiquette
Who are the American customers?
How can we explain their behaviour?
What differentiates the American customer from other customers?
2 – Adapt your customer approach and revisit the sales ceremony
How to decode customer expectations?
Attention to detail
Mistakes to avoid
3 – Medium and long-term perspective: gain loyalty
How to build brand loyalty among American customers?
Conclusion and action plan
Concerned public
Anyone in contact with an international clientele.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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