Goals
Optimize the management of multiple clients simultaneously while providing a personalized experience for each.
In the fashion or cosmetics sector: be able to suggest complete looks or routines even during peak traffic periods.
Deliverable
Training memo booklet given to each participant.
Prerequisites
Have at least 6 months of sales experience and knowledge of sales techniques.
The advantages of the training
You’ll learn to turn stressful moments into positive experiences.
You’ll develop the right reflexes to save time (and therefore money).
You’ll strengthen your skills in observation, analysis, and active listening to quickly identify each client’s needs.
You’ll practice through real-life role-playing situations.
Program
Introduction: set clear objectives. Group introductions.
1 – Preparing to welcome clients during high-traffic periods
Organize the store efficiently
Create a positive team energy
Conduct a quick team “Flash” briefing
Anticipate silhouettes (ready-to-wear)
Review stock levels
Prepare fitting rooms and checkout areas
2 – Client arrivals in-store: the role of the “Welcomer”
Greet each client as if they were the first of the day
Understand their mindset at a glance
Mirror the client’s non-verbal cues and adapt your approach
3 – Advising multiple clients on the sales floor
Manage questions from several clients at once
Practice active listening
Move smoothly from one client to another
Prioritize requests effectively
Hand off clients efficiently to fitting rooms (ready-to-wear)
4 – Advising multiple clients in fitting rooms
Manage waiting times in fitting rooms
Save time through organization
Encourage friendly interactions between clients
Anticipate objections or hesitation
5 – Streamlining the checkout process
Combine speed with a personalized approach
Engage waiting clients to make the experience pleasant
Leave a strong final impression
Conclusion and action plan.
Concerned public
Store manager or sales associate working in high-traffic retail locations.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organized together according to your needs.
Please note: we do not offer this training in inter-company settings.
Rate
Contact us.
Practical information
Animation at the client's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Donatienne Richard
Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.
10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.
At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.
Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.
Expertise in:
Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising
Spoken languages:
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