Goals
Enrich your Luxury culture to better advise your customers
Develop your curiosity, your knowledge and multiply your sources of inspiration
Make sense of your sales pitch
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will have a better knowledge of the world of Luxury.
You will be able to structure your inspiration to continue to develop your own fashion and luxury culture and share it with your colleagues and/or your clients.
You will be more convincing when arguing your sales and professional projects.
Program
Introduction
Here’s a revised version in British English:
1 – Discover Luxury Houses
Construct a timeline
Identify key luxury houses, their histories, and their evolution
Understand changes in consumer behaviour in the current context
Familiarise yourself with the major luxury groups across all sectors
Learn how to position a brand
2 – Identify fashion trends and accessories for Women and Men
Research trends for the current and upcoming seasons
3 – Develop an Expert Argument
Select your sources of inspiration: social media, websites, publications, and stores
Create your own tools for information gathering: mood boards and albums
Learn to collaborate and share insights with your team
Connect your findings to your brand and current collection
Practice your persuasive skills through role-plays, scenarios, and oral presentations
Conclusion and action plan
Concerned public
Sales advisor, buyer, marketing player needing general luxury knowledge to have a more professional pitch.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Donatienne Richard
Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.
10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.
At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.
Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.
Expertise in:
Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising
Spoken languages:
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