Goals
Validate the sensory ambient factors of the point of sale
Recognise that merchandising involves more than just visual elements
Create a checklist to assess the store’s ambiance factors
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will leave with a concrete and realistic action plan.
You will realize that merchandising is a matter of common sense.
Program
Introduction
1 - Merchandising is not just visual!
Definition of merchandising from the novice's point of view
Examples and counterexamples
2 - Sensory factors create the atmosphere of the store
Define all the sensory factors to which the customer is exposed
Importance of the consistency of all these factors in the brand image
3 - Align all the visual elements of the point of sale
Showcase
Interior visual merchandising
POS / signage
Sales team attire
Conclusion and action plan
Concerned public
Sales advisor, store manager, junior visual merchandiser.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Donatienne Richard
Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.
10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.
At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.
Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.
Expertise in:
Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising
Spoken languages:
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